Across the Holtzbrinck Publishing Group, innovative steps are being taken to improve funnel management and how customers are guided through their journey, from initial discovery to becoming loyal advocates. At the forefront is the use of AI and technology to ensure messages reach the right people at just the right time.
Springer Nature, as part of the Holtzbrinck family, is a key player in adopting these advanced techniques. By leveraging detailed insights from data and AI, Springer Nature is making marketing more precise and tailored, especially relevant given its wide array of solutions for different market segments. This approach focuses on making every customer interaction as relevant and engaging as possible.
Hear from Helen, Director, Marketing Effectiveness & Strategic Projects at Springer Nature, how harnessing the advancements of tech and AI can help serve customers better:
This ongoing effort showcases our teams' broader commitment to adopting the latest technologies and sharing experiences across the group, ensuring that customers’ experiences are continuously improved in a meaningful way.